Core Principles

Self Worth

Confidence in one's own worth and abilities. Self-respect.

ex. You teach other people how to care for you based on the way you care for yourself.


The characteristic of being thankful; readiness to show appreciation for and readiness to show kindness.

ex. You are generous to those who cannot pay you back because you realize that every good gift comes without the expectation of a return aside from the joy it brings.


The distinctive attribute or characteristic which requires a degree of excellence.

ex. You provide a superior product or service in comparison to others in the marketplace.